Last updated: 3 November 2026
This page explains which personal data we process when you visit astral.dk, shop in the web shop or contact us, and what rights you have. astral.dk is a student project, and the web shop does not accept real orders.
Data controller
The data controller for the processing of your data is: The Final Invention (student project), Copenhagen, Denmark · info@sidsteprototype.dk. If you have questions about how we process your data, you are welcome to contact us.
What we collect and why
- Orders: name, address, email, phone number and order details, so we can deliver your order, send an order confirmation and handle complaints. Legal basis: performance of a contract (GDPR Art. 6(1)(b)) and the Danish Bookkeeping Act (Art. 6(1)(c)).
- Customer account: if you create an account, we store your account details and order history until you delete the account. Legal basis: contract (Art. 6(1)(b)).
- Contact form and email: name, email and your message, so we can reply. Legal basis: our legitimate interest in answering enquiries (Art. 6(1)(f)).
- Statistics: if you consent, we use Google Analytics to see how the site is used, for example page views, device and traffic source. Legal basis: consent (Art. 6(1)(a)).
- Marketing: if you consent, we use Google Ads to measure whether our ads work. Legal basis: consent (Art. 6(1)(a)).
Payment
Card details are processed by the payment provider and never stored by us. We only receive confirmation that the payment has gone through.
Who we share data with
We never sell your data. We use data processors that process data on our behalf: Simply.com (hosting and email), the payment provider when you buy, and Google (Analytics and Ads, only with consent). Google may transfer data to the USA under the EU-U.S. Data Privacy Framework.
How long we keep data
- Order and accounting data: 5 years after the end of the financial year, as required by the Danish Bookkeeping Act.
- Customer account: until you delete it, or after 3 years of inactivity.
- Enquiries via the contact form and email: up to 12 months after the case is closed.
- Statistics in Google Analytics: 14 months.
Cookies
We use necessary cookies and local storage for the cart, login and to remember your cookie choice. Statistics and marketing cookies are only set after you consent in the cookie banner. You can change or withdraw your consent at any time under Cookie settings at the bottom of the page.
Your rights
You have the right to access the data we hold about you and to have it corrected, deleted or restricted. You can object to the processing, receive your data (data portability) and withdraw consent at any time. Write to us and we will reply within 30 days.
Complaints
If you are not satisfied with how we process your data, you can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, datatilsynet.dk.